Datacore Technologies has over 11 years’ of industry specific direct marketing experience in mortgage and consumer lending. Our suite of services are specifically designed to meet and exceed the many challenges of today’s Marketers.
Our thorough understanding of data selection, segmentation, ad copy creation, direct mail fulfillment, campaign tracking, reporting and analytics allows us to continually drive high response rates and reduce marketing costs for some of the largest lending institutions in the country.
Have questions? We strongly encourage you to contact Datacore today at 1-800-487-6357 and speak with one of our skilled marketing analysts. After just a few minutes, you’ll soon see why SO MANY financial services companies use our services.
MORTGAGE
We have designed, created and fulfilled thousands of direct marketing campaigns for the mortgage industry. Let us say that again, we have created and fulfilled THOUSANDS of direct marketing campaigns for the mortgage industry.
Our product offerings include credit data (100MM Owner-occupied Homeowners, 200MM consumers), trigger leads (over 1MM leads per month), best of breed ITA Mortgage Acquisition Database (73MM Homeowners). Key products include HARP, FHA, VA, Reverse Mortgage, Subprime Reverse, Conventional, ARM, FHA Insurance Elimination, New Purchase Renter, New Purchase Homeowners. We combine this with analytics, creative development, mail print and production, email design and delivery, and strategy.
BANK CARD SERVICES
For bankcard, we have alternative databases that can drive more response, such as econometric attributes (such as unemployment, risk, response, wealth), recent marketing response (online, mail, telemarketing), recent trigger information (such as move date, inquiry, . We also have alternative data to knock out riskier consumers based on information such as poor checking history, high bankruptcy likelihood, or recent poor micro lending performance. These two items create a natural swap-set to improve campaign performance.
AUTOMOTIVE
Our outstanding auto database is very flexible and can be used for auto purchase, auto insurance, auto lending, and auto warranty industries.It includes year, make, model, and VIN of all the autos in the household. Over 200MM autos in 150MM+ owners sourced from various auto sources such as purchase, insurance, warranty, and service. We add in-the-market indicators and credit scores to this database to drive high quality leads for customers. Recent studies have shown this database to outperform our competitors by as much as 20%.
PREPAID
For prepaid card, we deliver turnkey marketing programs and leads. The leads are triggered from recent underbanked transactions (e.g. poor checking activity, payday, or bankcard declines). We also provide internet lead generation for prepaid cards, whereby we target underbanked consumers for prepaid cards in a host and post where we drive traffic to our forms and post the information to your site. We also have a turn-key system for your prepaid marketing needs. Data, creative, mail processing, fulfillment, campaign tracking all rolled into one. Email, direct mail, telemarketing – you name it, you got it. One source, one price, and all vendors under one roof for full delivery of all your marketing needs. This is a cost effective and efficient way to fulfill all your marketing needs.