Campaign Tracking is one of the most important parts of the direct marketing process. It gives us a unit of measure to in which to judge a campaign's performance. Without it, it is very difficult to optimize a campaign's effectiveness, maximize return on marketing investment and minimize attrition.
At Datacore Technologies call tracking is included with every campaign we do. We track and analyze call volume, call minutes, average call time, response trends, delivery vs, deployment trends and more. These reports can be provided to you on a daily, weekly, or monthly basis.
We also analyze and track results at the state or area code level to determine how different geographic areas are respond to the same offer.
Campaign Tracking
Call Analytics - Assign a different Campaign Name and Number to each campaign and analyze the results. See the total volume and percentage of calls for each campaign; track call trends, call length and more
ROI Reporting - The system allows you to input campaign costs which it will use to calculate lead cost and return-on-investment (ROI) in real time based on the call reports
Call Recording - Call Recording allows you to listen to your recorded calls online. You can search calls by date, length, or even calls from or to a specific number. These can also be emailed to you in real time
Call Detail - Generate reports length of call, date range, and more. This can be used to build customer databases, monitor campaigns, and even make follow-up calls.
Features Include
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